Sony has lowered the retail prices for its high-end Z series Bravia LCD TVs by NT$10,000-15,000 (US$311.26-466.89) in the Taiwan market, according to Sony Taiwan.
The price of the 52-inch Z series Bravia LCD TV has dropped to NT$109,000 from NT$119,000, the 46-inch model to NT$79,900 from NT$89,900, and the 40-inch model to NT$54,900 from NT$69,900, Sony Taiwan noted.
Sony started to reduced its LCD TV prices in the second half of 2009 in order to boost sales. Sony was number one for the 32-inch segment in Taiwan in October after lowering the price of its entry-level 32-inch model below NT$20,000 in September. In November, Sony further reduced the prices of its S, V, and W series LCD TVs by NT$5,000-10,000.
Market observers are speculating that Sony's latest price cuts for its high-end models will prompt other first-tier vendors such as Samsung Electronics, LG Electronics (LGE), and Panasonic to follow suit.
Source: digitimes.com/
No comments:
Post a Comment