Wednesday, December 2, 2009

Taiwan market: Chimei and BenQ to introduce LED-backlit LCD TVs in 2010

Taiwan-based LCD TV vendor Chimei has disclosed plans to launch LED-backlit LCD TVs in the Taiwan market in the second quarter of 2010, while fellow competitor BenQ reportedly will follow suit.

Chimei said it will launch 42- and 46-inch ultra-thin edge-type LED-backlit LCD TVs in the second quarter. Market sources said BenQ plans to launch 40-inch and larger LED TVs in mid 2010.

LED-backlit LCD TVs are expected to only account for 1% of the overall LCD TV market in Taiwan in 2009, as prices are still high. Their share in Taiwan will still be low at 3-5% in 2010, noted Cheng Liang-Bin, VP of Chimei's brand development division. He added that 4% of Chimei's LCD TVs in 2010 will be LED-backlit models.

LG Taiwan has noted that LG Electronics aims to ship 25 million LCD TVs in 2010 worldwide and LED-backlit models will account for 30%, or 7.5 million units, of the total shipments. But LED-backlit TVs will only account for 15% of LG's total LCD TV shipments in Taiwan next year, as LED TV prices in Taiwan are generally higher than in other markets, LG Taiwan added.

The company added that LG LED-backlit TV shipments will reach 400,000 units in 2009 worldwide.

Source: digitimes.com/

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